MORE THAN JUST DESIGN

WHAT IF I TOLD YOU IT’S MORE THAN JUST DESIGN?

THE INFORMATION REVOLUTION THAT IS CURRENTLY HAPPENING IS GIVING US NEW OPPORTUNITIES FOR THE REINVENTION OF GRAPHIC DESIGN. THEREFORE THE DEFINITION OF THE DISCIPLINE IS ALSO INCREASIGNLY BEING BROADENED AND THIS WILL FORCE US TO BECOME MULTIDICIPLINAIRES. A CONTEMPORARY DESIGNER IS OFFERED AN ENORMOUS FREEDOM AND MUST USE THIS IN GOOD WAY THAT WILL MAKE REINVENT HIMSELF OVER AND OVER AGAIN. CONTRARY TO WHAT EWAN LENTJES CLAIMS “DESIGNERS ARE NOT THINKERS, EVEN THOUGH THEIR PRIMARY TAST IS THOROUGH REFLECTION ON THE WORK THEY DO” DESIGNERS SHOULD BE THINKERS! THIS MULTISDISCIPLINARITY IS PRECISELY WHAT THE DESIGNER NEEDS TO COMPLETE HIS ACTIVITY. A DESIGNER SHOULD BE SOMEONE WHO IS CONSTANTLY ON THE MOVE, BOTH THROUGH CREATING THINGS AND BY CREATING HIMSELF.

DO RESEARCH. MAKE WORK AND LET’S TALK ABOUT IT!