REAL TIME DESIGNING

FOUR ACCOUNTS ON REAL TIME DESIGNING

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_day. May 15th, 2016 _time. eight twenty two PM _location. Barbican Station, London _poster reads in clear writing «What is lost is lost forever.» _keywords in, together, Europe, UK _01. face01 average speed. attention level ≈ 89%. viewing background, text, voting date.  facial expression reads hope, happiness _02. face02 high speed. attention level ≈ 12%. viewing direction slogan, voting date. facial expression reads sadness, mourning, confusion _03. face03 slow speed. attention level ≈ 60%. viewing direction slogan, text. facial expression reads anger, disgust _04. face04 average speed. attention level ≈ 91%. viewing direction slogan, voting date. facial expression reads fear, worry, distress.*

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DISCLAIMER 

Dark, complex emotions are usually ignored in design; nearly every other area of culture accepts that people are complicated, contradictory, and even neurotic, but not design. […] In design, darkness creates a frisson that excites and challenges. It is more about the positive use of negativity, not negativity for its own sake but to draw attention to a scary possibility in the form of a cautionary tale. […] Dark design is not pessimistic, cynical, or misanthropic; it is a counterpoint to a form of design that through denial does more harm than good. — Dunne & Raby, Design and Critique in Speculative Everything (2013)

 

 

*These accounts are a departure from Bernhard Hopfengärtner’s project Belief Systems. Description follows: «Facial micro expressions last less than a second and are almost impossible to control. They are hard wired to the emotional activity in the brain which can be easily captured using specially developed technological devices. Free will is now in question as the science exposes decision-making as an emotional process rather than a rational one.» As an expansion on The Real Time Designer—where billboard advertisement is refined according to people’s emotional reaction to specific parts of the image though obtaining date from viewing direction and facial expression—this account shares the viewpoint of the system itself, confusingly adjusting to passing eyes, leaving the reflection of what a world of real time designing would look like while catering to what people would like to see. — Hopfengärtner, Bernhard. “Belief Systems”. Bernhard Hopfengärtner :: [https://berndhopfengaertner.net/projects/belief-systems/]

Reaction pictures extracted from Facial Action Coding System (FACS) video by Paul Ekman [https://www.youtube.com/watch?v=-G7IRRydpVA]. Story based on an artwork from Between Bridges (2016), a series of anti-brexit posters by Wolfgang Tillmans.